There is little doubt that topics related to beer would be of some interest to college students. Anheuser-Busch, well known for its Budweiser beer and humorous advertising, faces a global trademark challenge to its "Budweiser" name. This battle between a global American company and a small Czech brewery is an opportunity for interesting…

Purpose: This article investigates the reasons for collaboration and the barriers to cooperation between universities and industry organizations. In an increasingly integrated world, cooperation between universities and companies is likely to grow in forthcoming years. Design/methodology/approach: The approach taken in this article differs from…