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How To Avoid Ethnocentricity and Stereotypes in Analysing Another Culture.
Schroder, Hartmut – 1991
Methodological problems caused by an ethnocentric view in analyzing another culture are discussed along with some aspects of culture analysis in general and stereotypes about other cultures and their functions in cross-cultural communication. It is suggested that miscommunication is subject to various norms and value systems that are not made…
Descriptors: Applied Linguistics, Business Communication, Cross Cultural Studies, Cultural Awareness