Existing university ranking systems blur differences between Higher Education Institutions because they only focus on research. The increased breadth, diversity and complexity of Higher Education Institutions' missions are repeatedly overlooked causing a low visibility to a wide audience. This paper demonstrates the possibilities to measure other missions such as international orientation and regional engagement. Therefore, the results of 618 Higher Education Institutions (Effective March 2016) in U-Multirank, an international university ranking, are used. The results show the impressive variety in the higher education systems among European regions. Every region found missions in which they effectively perform thus proving the importance of each mission. The multidimensional ranking takes into account the complexity of Higher Education Institutions' missions and capturing the relevance of Higher Education Institutions third mission's activities adequately. Transparency across all missions is the only possibility to make the performances honourable. As research is not the only remarkable mission of Higher Education Institutions, teaching is not the only necessary mission. When other missions are overlooked, the performance measurement systems hinder mission diversity in higher education.