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Direct linkSchlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
