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Direct linkPavlenko, Aneta – International Journal of Bilingual Education and Bilingualism, 2017
The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…
Descriptors: Language Role, Russian, Commercialization, Case Studies
