Prepared as part of the interdisciplinary Turko-Danish Fairytale Project, this paper describes the design of a study intended to discover: (1) if there are aesthetic principles that are universal and that guide readers' experiences of works of literature; (2) whether the principles are built into people by their cultural, economic, and social experiences; or (3) whether readers' reactions are almost totally individualistic. After brief discussions of the rationale, purpose, and implications of the study, the paper offers information about the subjects, the texts used, and the data collecting procedures. The remainder of the paper consists of a tentative timetable and budget for the study. (FL)