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Direct linkJuul, Ida; Byskov, Louise Hvitved – Journal of Vocational Education and Training, 2020
The concept of 'aesthetic labour' is relatively new in work-life research. It focuses on how service organisations utilise the physical appearance and personality of employees to support a particular business brand. In this way, employees are used as part of a differentiation marketing strategy. Whereas much of the research in aesthetic labour…
Descriptors: Cosmetology, Aesthetics, Employees, Vocational Education
