Blogging offers an alternative and sometimes superior way to communicate with library patrons. It provides an opportunity to speak more directly to them, and it does so in a manner that is more comfortable and convenient for all involved. A library's Web site may be the only interaction that patrons have with the organization, so it makes sense to have a conversational and dynamic Web presence full of fresh information that will keep them coming back. Planning is paramount and should be the first step toward creating a thriving and long-lasting blog. In this article, the authors describe the process they followed to bring a blog to the Colorado State University Libraries. Recommendations include: (1) Scope/vision -- decide on a focal point for the blog; (2) Identify the primary and secondary audience -- this will help set a tone and clearly speak to its interests; (3) Determine high-priority topics -- the topics most important to communicate to the audience; (4) Sources for new content; (5) Time frame to launch of the blog; (6) Ideas for advertising and launching -- consider the schedule of the intended audience ; (7) Evaluation criteria -- monitor the number of visitors to the blog at regular intervals; (8) Publication guidelines -- established guidelines for posting regularly; (9) Editorial guidelines -- be professional and consistent; and (10) Measuring success -- has the time investment paid off with an improved dialogue with patrons and colleagues?