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Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Jordan, Stephen M.; Shorter, Charles A.; Weinshall, Iris – Trusteeship, 2013
Public-private partnerships aren't new in higher education. But, in 2012, some especially compelling financial reasons accelerated development of public-private partnerships between public universities and private entities in their communities. Public institutions have never been under more pressure to find alternative sources of revenue to help…
Descriptors: Higher Education, Partnerships in Education, Educational Finance, Entrepreneurship
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Maas, Bruce; Miller, Fredrick; Orr, Pattie; Ouska, Julie; Waggener, Shelton M.; Goldstein, Philip J., Comp. – EDUCAUSE Review, 2009
To explore current and future implications of the economic downturn, "EDUCAUSE Review" assembled a panel of senior IT leaders: (1) Bruce Maas, CIO, University of Wisconsin-Milwaukee; (2) Fredrick Miller, CIO, Furman University; (3) Pattie Orr, Vice President for IT and Dean of University Libraries, Baylor University; (4) Julie Ouska, CIO…
Descriptors: Higher Education, Universities, Community Colleges, Leadership