Social media's established power to communicate and engage with mass audiences, combined with its largely free and easy-to-use platforms, makes it an irresistible lure for private, nonprofit and government institutions. What is murkier, but more important than ever, is solving the problem of properly planning and creating a structure so that…

State education agencies (SEAs) and local education agencies (LEAs) made clear in a recent Reform Support Network (RSN) survey and follow-up interviews that staff must have the capacity to successfully engage stakeholders through social media. This is not a new challenge for government; staff capacity -- the number of staff and their access to…

Communicators create clear engagement strategies and compelling messages, relentlessly reaching out using the latest tools, tactics and techniques. But many communicators are not sure whether those efforts are penetrating or engaging key audiences, particularly with the fire hose of information flooding through emails and mainstream and social…

State and local education leaders implementing new college- and career-ready standards (CCRS), next-generation assessments and updated educator evaluation and support systems are turning attention to cohesion--or integration--of these three reforms as a top priority for supporting educators and for increasing the number of students graduating high…

Over the past decade, national initiatives have shifted States' attention to the challenge of turning around low-performing schools. The lack of consistent, dramatic improvements in the lowest-performing schools reflects the severity of the school turnaround challenge, but also suggests the need to continuously evaluate and refine turnaround…