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Direct linkWenfeng Si; Guangwei Hu; Juan Long – Interactive Learning Environments, 2024
Due to the digital revolution, online education based on the B2B2C (Business to Business to Consumer) model is growing Understanding students' expectations, concerns, and experiences of these courses are crucial to the successful of education. Based on the research framework of value co-creation and value co-destruction and the theory of social…
Descriptors: Electronic Learning, Consumer Economics, Content Analysis, Student Attitudes
Ali Nawaz Khan; Hammad S. Saleh Alotaibi; Zain Ali Raza – International Journal of Sustainability in Higher Education, 2025
Purpose: The purpose of this study is to assess how Sustainable food consumption (SFC) can improve the quality of life for consumers and encourage green food production. Sustainable consumption is an important factor in achieving the sustainable development goals (SDGs) proposed by the United Nations. However, achieving SFC requires government…
Descriptors: Foreign Countries, Universities, College Students, Sustainability
Relationship between Chinese Viewers' Attitude toward Fansub Videos and Attitude against Sponsorship
Boonchutima, Smith; Lou, Ruiqi – Cogent Education, 2022
In this study, we investigated Chinese viewers' attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative methodology was employed in the study. An online…
Descriptors: Correlation, Case Studies, Video Technology, Online Courses
Wang, Zengwen; Liu, Xiaodi – SAGE Open, 2019
This article presents an explanation to the paradox of why increased household incomes in rural areas in China are accompanied by decreased motivation for consumption. The empirical analysis shows a reduction in rural residents' consumer spending with the exception of spending on medical treatment and education. This effect is stronger in poor…
Descriptors: Foreign Countries, Educational Demand, Consumer Economics, Social Mobility
Moogan, Y. J. – Journal of Further and Higher Education, 2020
This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…
Descriptors: Foreign Students, Graduate Students, Decision Making, Foreign Countries
Download full textHu, Chunyu; Luo, Mengxi – English Language Teaching, 2016
From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement…
Descriptors: Discourse Analysis, Advertising, Visual Aids, Merchandise Information
Jaeger, Kirsten; Gram, Malene – Higher Education: The International Journal of Higher Education Research, 2017
The paper takes an interest in consumer behavior in international higher education (HE). It takes qualitative narratives of international student experience as a point of departure for a discussion of the degree to which students conceive of their experience in consumer terms when they evaluate their stays abroad. Intentionally, the group of…
Descriptors: Study Abroad, Higher Education, International Education, Cultural Background
Xiao, Sarah Hong; Nicholson, Michael – Journal of Organizational Behavior Management, 2010
Who is most responsible for the proliferation of counterfeit goods--the illicit purveyor of such products or the consumer who procures them? This paper seeks to address this question by presenting a behavior analysis of counterfeit marketing firms in China and the interdependent relationships between legitimate retailers, consumers, and the…
Descriptors: Foreign Countries, Marketing, Administrative Organization, Deception
Naftali, Orna – Childhood: A Global Journal of Child Research, 2010
This study explores two aspects of the privatization of childhood in contemporary urban China: the emergent discourse on children's privacy and children's growing seclusion within the home. Drawing on ethnographic fieldwork, the author describes urban caregivers' engagement with the issue of children's privacy, and argues that we are now…
Descriptors: Foreign Countries, Children, Urban Areas, Privacy
Peer reviewedStout, Daniel A.; And Others – New Jersey Journal of Communication, 1994
Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Content Analysis
Kommers, Piet, Ed.; Issa, Tomayess, Ed.; Issa, Theodora, Ed.; McKay, Elspeth, Ed.; Isias, Pedro, Ed. – International Association for Development of the Information Society, 2016
These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…
Descriptors: Conferences (Gatherings), Foreign Countries, Internet, Educational Technology
Leech, Irene E., Ed. – Consumer Interest Annual, 1998
Among the 25 refereed papers, 14 refereed poster sessions, 17 invited papers, and 14 panel/workshop sessions are the following: "Forces Driving Change in Food Safety" (Foreman); "Are Two Incomes Needed to Get Ahead Today?" (Walden); "Financial Manager Profile Scale" (Lytton, Grable); "Real World Financial…
Descriptors: Adult Education, Consumer Economics, Consumer Education, Consumer Protection
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
