Aero medicine and first aid training is essential in preparing qualified cabin crew for in-flight medical emergencies. Nonetheless, it has always been regarded as a challenging aspect of cabin crew training. Cabin crew have been facing a more complex situation when conducting their duties onboard due to COVID-19. This study aims to explore the…

Based on four maxims of Grice's cooperative principle framework, a small-scale study is conducted to examine the communication strategies employed by experienced ground service staff. Data have been collected from questionnaires and in-depth interviews with Chinese domestic airlines' ground staff. This study identifies that the communicative…

We present Aviation Cost Risk management (CRM) methodology designed for Airlines Company, who needs to run projects beyond their normal. These airlines are critical to the survival of these organizations, such as the development and performance. The Aviation crisis can have considerable impact upon the value of the firm. Risk managers must focus…

With the increasing importance of adult and continuing education, the present study aimed to examine the factors that influence continuing web-based learning at work. Three questionnaires were utilised to investigate the association of the job characteristics from Karasek et al.'s (1998) job demand-control-support model and the self-regulated…

This paper has reviewed the history of EOP (training) development and then illustrated the curriculum design of cabin service English training from the three perspectives of ESP, CLIL and Business Discourse. It takes the cabin crew English training of China Southern Airlines (CZ) as the case and puts forward an operational framework composed of…

For the forty-third time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented online during the annual AECT Convention. Volume 2 contains 15 papers dealing the practice of instructional technology including instruction and training…

English for specific purpose (ESP) has for about 30 years been a separate branch of English language Teaching (ELT). Recent years in China, with the development of international trade and foreign exchange, more and more in-service and pre-service staffs are expected to learn practical al and useful English language in order to adapt to the new…