Proposes a schemata model for how intercultural communicators structure meaning concerning another culture. Applies the model to a historical case study--the first official trade encounter between members of a trade mission from Great Britain and Emperor Qian Long's court in China. Proposes seven hypotheses for future research. (SR)

Universities worldwide now encounter far greater challenges, and are subjected to an unprecedented level of external scrutiny. The change in governance ideology in the higher education sector has altered the way in which universities are managed, a phenomenon identified by Slaughter and Leslie as academic capitalism. This article examines how…

This study investigates differences in use of, and attitudes toward the Internet and computers generally for Chinese and British students, and gender differences in this cross-cultural context. Two hundred and twenty Chinese and 245 British students' responses to a self-report survey questionnaire are discussed. Significant differences were found…

Alliances between Chinese and foreign usually western universities continue to attract considerable attention and one of the issues which remains of particular interest is the cross cultural dimension of such alliances and, in particular, the importance of understanding various strands and aspects of Chinese culture when negotiating and managing a…

Through three real-life examples in and involving Hong Kong during the period from June 1987 to November 1988, this paper analyzes the impact of competition and availability of alternative news sources on the conduct and performance of the communist press in the pluralistic society of British colonial Hong Kong--a media-rich metropolis over which…

Nonformal approaches to primary education in developing countries are described in detail in the hope that the discussion will benefit decision makers and planners confronting situations marked by mass rural illiteracy, urban marginalization, employment of young children, and ethnic and cultural differences between minorities and the majority…

Advocating the literacy campaign as the most appropriate and adequate means for dealing with large-scale illiteracy, this book presents eight case studies of national campaigns as examples and illustrations of this approach. The book notes that mass literacy campaigns are not the exclusive province of any particular ideology, but are possible…

China's higher education placed exclusive emphasis on narrowly specialized education and neglected liberal education before the 1990s. However, along with the dramatic social changes since the 1990s, liberal education has revived in China. This paper first examines the characteristics of higher education in China before the 1990s, and then…

Mainland China has a highly centralised curriculum development system. A study of two schools in northeast China, one in a rural area and the other in an urban area, indicates that the primary mathematics curriculum has been widely adopted by teachers at the classroom level. Feeling the intense pressure generated by the national mathematics…

Considerable research has been undertaken into the issue of Sino foreign strategic alliances in the area of higher education, particularly since the late 1990s, when universities in China signed an increasing large number of alliance agreements with foreign universities (Willis 2000, 2005a). Although there has been considerable research regarding…

The controversy surrounding the Chinese film "Pioneers" is analyzed and presented as a case study of a film caught in the recent two-line struggle in literature and art in the People's Republic of China. Within the history of the arts in China, there has been a difference of opinion between those in favor of the continued portrayal of…

Debates the merits of the claim that "symbolic technologies push cognitive growth earlier and longer." The results of an assessment are presented that involved three adult male peasants (two literate, one nonliterate) living in rural China and their ability to recall the text of "The Lonesome Opossum." (25 references) (GLR)

Examines the trend toward institutional amalgamation and the establishment of cross-institutional consortia in higher education in China and explores policy issues connected with this trend. Uses national data and a case study of a consortium in Beijing. (SLD)

For the thirty-fifth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the national AECT Convention in Louisville, Kentucky. The Proceedings of AECT's Convention are published in two…

For the thirty-fifth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the national AECT Convention in Louisville, Kentucky. The Proceedings of AECT's Convention are published in two…