School choice policy in China aims to achieve educational equity by limiting school choice. Synchronous Admission Reform (SAR hereafter) is a recent school choice reform in China, which continues to limit parents' autonomy and strengthen the equal distribution of school resources. This study explores Chinese middle-class parents' (n = 21) justice claims in SAR. The findings suggest parents' three distributive justice claims, including situational principles of distribution, institutional partiality in distribution, and entrepreneurship representative of distribution. Each claim contains contradictory interpretations of education equity. While parents admire SAR's egalitarian promise, they recognize the present unbalanced school development and engage in a meritocratic way of hoarding opportunities. Despite their complaints over SAR's institutional partiality, they acknowledge SAR's political representation. Instead of participating in policy networks, parents adopt an entrepreneurial way of non-compliance. Parents' contradictory discourse is shaped by an interplay of policy discourse, school gaps, and parents' agency in a competitive and high-stakes education environment. Our analysis offers a micro-psychosocial lens for policymakers and practitioners to understand educational equity in everyday discourses.