China has shown increased engagement in International Higher Education (IHE), an interest motivated by a tremendous demand among both Chinese and international students. Conducted at a full-scale Sino-foreign joint-venture university (JVU) in China, this study seeks to explore the motivation of first-year international students for applying to and attending Sino-foreign JVU in China. A second related question investigates what they expect to experience prior to matriculation. Qualitative data collection and analyses suggest that international students at a Sino-foreign joint-venture university were motivated by a strong desire to distinguish themselves for integrative, international signaling, and instrumental purposes, and expect to change as a result of studying and living in an intercultural environment in China.