Latest advance in information technology and innovative teaching confronts DEL (distance English learning) with new challenges and problems. According to the DEL analysis, the paper firstly presents cloud service's functions to the support service, which serves to distribute and store quality learning resources. Meanwhile, practice-focused conceptual learning is advocated, which inspires distance learners' autonomy, initiative and subjectivity to the greatest degree. Then the paper discusses designing principles and orientations of conceptual learning for DEL based on cloud service. Finally, by presenting several successful DEL experiences, the paper puts forward new teaching methods and advocates students' multi-dimensional learning experiences.