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Download full textGu, Xiaoqing; Wang, Chunli; Lin, Lin – EURASIA Journal of Mathematics, Science and Technology Education, 2019
This study aims to evaluate the impact of new media on scientific literacy. Content analysis with a coding scheme was performed on 42 filtered websites and 20 microblogs to analyze the role of new media in disseminating scientific knowledge. The results showed that the quality of science-oriented websites was higher than that of microblogs.…
Descriptors: Scientific Literacy, Content Analysis, Web Sites, Coding
Direct linkChen, Huan; Fan, Xiaqing – Journal of Ethnographic & Qualitative Research, 2016
This phenomenological study explored Chinese white-collar consumers' perceptions of microblogging and marketing information on microblogging sites. Thirty in-depth interviews were conducted to collect data. Findings revealed that Chinese white-collar consumers' interpretation of microblogging sites provided a unique context and formed a crucial…
Descriptors: Trust (Psychology), Social Media, Marketing, Electronic Publishing
