This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…

Since the late 1990s, China has dramatically increased its college enrollments, the number and diversity of its higher education institutions, university tuition fees, and financial aid. Now students from a wider range of backgrounds have significantly more opportunities to attend college and also compete for entry into more selective…