With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

In the context of the internationalization and marketization of higher education, it has become a trend for a nation to build its higher education brand for global competitiveness. This paper analyses what is seen as the urgent need to enhance China's international education strategy and how branding has assisted in this process. Drawing on…

One of the goals of China's 'Double First-class' initiative is to boost the top-notch disciplines in those next-to-top universities and allow their differentiated paths towards development. This study investigates Chinese universities' policy interpretations and strategic responses to this national initiative through a social network analysis of…

The paper employs a glonacal agency heuristic to explore how certain research-intensive Chinese universities exercise agency in response to global and national impacts in creating the world-class university. Two global forces (international scholarly discussions on the world-class university and global university rankings) and one national force…

China has launched several national academic excellence initiatives since the 1990s, aimed at creating world-class universities. These projects contributed to the achievements of Chinese universities over the past decades and deeply influenced the field of Chinese higher education. This study focuses on the most recent Double World-Class (DWC)…

Global competition results in an overall demand for higher skills. In the competitive world, China has no choice but to adjust themselves to become more efficient, productive, and flexible. Higher education in China has played a key role in achieving socialist economy and modernization. Since the open-door policy in the 1980s, there has been a…

Globalizing forces have both transformed the higher education sector and made it increasingly homogenous. Growing similarities among universities have been attributed to isomorphic pressures to ensure and/or enhance legitimacy by imitating higher education institutions that are perceived as successful internationally, particularly universities…

This study investigates how to create world-class universities in China from a policy mapping perspective. Specifically, policy connotations of creating world-class universities in China have been explored in this study. Policy mapping of creating world-class universities in China is mainly divided into two stages: Stage 1 focuses on the…

Most scholarly work on internationalisation in Chinese higher education institutions has been conducted on top-level universities but prior research does not necessarily apply to regional universities that are pursuing a strategy of internationalisation and recruiting international students. This research has selected a Chinese regional university…

The concept of "world-class university" has been there for some time, and everyone wants a world-class university, and no country feels it can do without one. This battle to develop world-class universities lies not only in the gained status but also in the symbolic role of such universities. Universities exist mainly for research and…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

As previous research has not addressed the relationship between university autonomy and university rankings within countries where the state control model is used, this study explores universities' strategies to achieve top university rankings in accordance with their autonomous rights and financial as well as political support. Specifically, this…

The main purpose of this study is to explore Chinese and European university staff members' perceptions about the challenges and capacity building needs in terms of academic leadership and university governance. A survey questionnaire with open-ended questions was administered to 58 staff members from 7 Chinese universities and 31 staff members…

The popularity of international league tables has intensified the competition in the global higher education market. Countries across the world have been actively participating in the global ranking exercises, aiming to enhance the competitiveness and reputation of their higher education systems globally. Like its Western counterparts, China has…

This paper argues that global university rankings can be understood as a mechanism upholding Taiwan's interests in light of cross-national analysis of university ranking and recent discussion on regionalisation of higher education in Asia. To draw an analytical framework, it begins by delineating a conceptualisation of university ranking, in which…