With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

The Chinese government has been actively recruiting foreign-trained Chinese scholars to return to China since the Chinese brain drain began. Japan is among the most popular destinations for Chinese scholars seeking to receive doctoral training. This study explores the factors contributing to the stratification of Japanese-trained Chinese PhDs'…

An analysis of 8,541 majors of graduate student recruit students of 42 double first class universities found that departures from national requirements in the three dimensions of training type, study method, and discipline field affect the advancement of equal enrollment opportunities for Master's students nationwide in different ways, and the…

Purpose: By reviewing policies on higher education for international students, this article aims to investigate the change of social-historical context, policy issue, and policy solution and provide implications for policymaking. Design/Approach/Methods: The study used qualitative text analysis. One hundred and twelve policy papers were collected…

To date, little research has focused solely on rural students' adjustment and integration on campus after admittance into elite universities through special admission policies. This qualitative inquiry aims to uncover the adjustment concerns faced by rural students enrolled through special admission policies in elite universities in China. The…

Most scholarly work on internationalisation in Chinese higher education institutions has been conducted on top-level universities but prior research does not necessarily apply to regional universities that are pursuing a strategy of internationalisation and recruiting international students. This research has selected a Chinese regional university…

Faculty recruitment has become a new challenge for public higher education institutions (HEIs) in China since the 1990s. Based on the Institutional Analysis and Development (IAD) Framework, this study analyzed the faculty recruitment preferences and the effects of selected organizational factors on these preferences at top national HEIs from 2002…

This study utilises an institutional logic perspective to explore the dynamics and complexity of academic personnel system reforms at leading Chinese universities. Semi-structured interviews were conducted with 32 participants from 10 highly ranked universities; these interviews obtained the views of key observers on four main reform initiatives:…

This study identified the motives for vocational education and training (VET) providers in different countries to collaborate internationally and the challenges they encounter by interviewing 16 teachers, program coordinators, and managers from four VET providers in China and Canada. The findings of this study highlight the difference in primary…

Creating world-class universities (WCUs) has recently become a significant policy and practice in higher education in China under the Double World-Class Project. However, some negative effects have encouraged decoupling from the policy goals. To identify the reasons, we conducted policy document analysis and purposive interviews at three elite…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

As previous research has not addressed the relationship between university autonomy and university rankings within countries where the state control model is used, this study explores universities' strategies to achieve top university rankings in accordance with their autonomous rights and financial as well as political support. Specifically, this…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

Purpose: The purpose of this paper is to surface themes which may influence Chinese students' decision making in relation to postgraduate study in international universities. Design/methodology/approach The study utilises a semi-structured qualitative interview methodology (n=15). Findings: The main findings are discussed according to the…