This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing…

This paper reports on an action research project that aims to promote the effectiveness of EMI teaching in a business course. Through systematic reflections and adjustment in her teaching supported by ongoing data collection and analysis, the course instructor identified effective ways to meet students' cognitive and affective needs in EMI…

This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…

Business English Teaching aims at cultivating students' ability to analyze and solve problems, improving students' comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students' ability of language use in…

This paper explains the application of concept mapping to help foster a learning-centred approach. It investigates how concept maps are used to measure the change in learning following a two-week intensive undergraduate Marketing Principles course delivered to 162 Chinese students undertaking a Bachelor of Business Administration programme in…

Intended to support undergraduate curricula in international business, this annotated listing cites English-language materials dealing mainly with international trade and the economic geography of China. Also included are materials dealing with demography, public health, historical geography, and the geography of cities. All materials included are…

Chinese as well as American business colleges are attempting to improve morality of their students due to recent scandals in both countries. This study investigates several beliefs and values, opportunism, and certain demographic variables that might contribute to the academic dishonesty of American and Chinese marketing students. The findings…

Nineteen marketing faculty and administrators in China ranked 10 universities offering business administration education and indicated their criteria. Results of the rankings and evaluative criteria are presented, and implications for marketing education in China discussed. It was found that most respondents were more concerned about input…