The present study aims to examine effective measures to enhance the effects of entrepreneurship education (EE) on university students' entrepreneurial intention (EI) through entrepreneurial self-efficacy (ESE) and grit. The survey used a convenient sample of 758 tourism and hotel management students in China. SPSS macro program PROCESS (Model 4)…

Purpose: This study aims at addressing the impact of entrepreneurial education (EE) by highlighting career choice intentions (CCI) and entrepreneurial mindset (EM) as impact indicators, as well as unpacking the drivers and mediators in the formation of CCI among college students underpinned by social cognitive career theory (SCCT).…

Purpose: This paper aims to investigate the effects of four types of cyber entrepreneurship courses on entrepreneurial self-efficacy (ESE) and intention. It is based on Social Cognitive Theory and Regulatory Focus Theory, which takes Chinese college students as the research objects. Design/methodology/approach: Approximately 101 senior business…

The study explores the determinants of lifelong music learning intention among university students, focusing on the mediating roles of attitude toward music learning, perceived social support, and perceived music learning feasibility in the relationship between authoritative parenting style and lifelong music learning intention. This study used…

With the rise of "Internet + Education," blended learning has become a new trend in higher education. This study aims to explore how behavioral willingness and self-efficacy affect the learning effect of college students in this new learning mode. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was used to construct a…

Based on the Technology Acceptance Model (TAM) and supplemented by social cognitive theory and gender schema theory, this study investigated the interactive mechanism of TAM by incorporating self-efficacy and gender as two factors in students' usage of sports bracelets. Data were collected from 682 Chinese college freshmen. Results indicated that…

Online course learning is an important part of higher education curriculum. However, the factors influencing college students' online course learning behavior are poorly understood. The purpose of this study is to analyze the factors affecting college students' online course learning behavior. This study integrated the Information System Success…

A growing number of studies are focusing on the effect of teachers' knowledge on their behavioral intention to use technology in teaching. This study aims to explore the influence of teachers' technological pedagogical content knowledge (TPACK) on their behavioral intention to use technology by including their technology self-efficacy and attitude…

Purpose: The purpose of this study is to assess how Sustainable food consumption (SFC) can improve the quality of life for consumers and encourage green food production. Sustainable consumption is an important factor in achieving the sustainable development goals (SDGs) proposed by the United Nations. However, achieving SFC requires government…

This research paper investigated the adoption behavior of college students toward the e-learning system amidst the current COVID-19. The model was developed and validated based on the Technology Acceptance Model (TAM) and the partial least squares-structural equation modeling (PLS-SEM) was used to analyze the data. The data was generated from 316…

Entrepreneurship education in colleges and universities influences college students' entrepreneurial intention and entrepreneurial self-efficacy, but previous studies have approached entrepreneurship education as a whole to obscure the relational mechanisms between the three. On the basis of the classification framework of theoretical and…

One-to-one online learning has become pervasive in distance education. However, factors affecting learners' continuance intention toward one-to-one online learning are not well known. This study proposed a model to explain learners' continuance intention toward one-to-one online learning. The model extends previous technology acceptance models and…

This study attempts to design effective messages to promote condom negotiation self-efficacy and safer sex intent among young women in China. An online experiment with 2 (descriptive norm: present versus absent) × 2 (traditional sexual value: high versus low) between-subjects factorial design was conducted on a purposive sample of 241 female…

360° videos have yielded satisfactory outcomes in English learning. However, there exists a dearth of research that delves into the efficacy of these videos for self-directed learning of English. This study aimed to investigate the factors that influence students' use of 360° videos in self-directed learning of English by using the integrative…

Purpose: This study explores the factors that promote university teachers' switching intention from a traditional classroom to a smart classroom based on the push-pull-mooring (PPM) framework to enrich the theoretical research on the smart classroom and provide a reference for smart classroom promotion. Design/methodology/approach: The proposed…