This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

The allocation of financial resources in higher education has always been a hot topic of concern in academia and society. The measurement and evaluation of the allocation efficiency of higher education financial resources from the perspective of 'Double first-class' construction is the most important initiative to improve the quality of higher…

The construction of the double first-class university is significant in China's higher education. However, the question of whether students' abilities are better developed at double first-class universities remains unanswered. Based on data from the 2019 Shaanxi University Graduates' Employment and Entrepreneurship Quality Tracking Survey, we…

Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…

This study analyzed the impact of location, accreditation, and faculty size on the ranking of elite business schools. It used descriptive statistics and inferential analysis (analysis of covariance) to establish the effect of location on the business schools' ranking while also controlling the influence (impact) of the covariates (accreditation…

In the context of the internationalization and marketization of higher education, it has become a trend for a nation to build its higher education brand for global competitiveness. This paper analyses what is seen as the urgent need to enhance China's international education strategy and how branding has assisted in this process. Drawing on…

Within high-participation systems of higher education such as China, the value of degrees is divided between credentials offering relatively high positional value and those offering less value. With that, institutional hierarchy plays a significant role in shaping graduate employability. This paper illustrates the contrasting experiences of two…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

Global university rankings have reshaped the landscape of higher education (HE) across various parts of the globe. The intensified competition stirred by these rankings has significantly affected academic lifestyles. The quest for global university rankings has also inevitably increased the degree of homogenisation amongst universities. Given the…

For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…

Over the past decade, universities in the People's Republic of China have notably progressed in international rankings. Most of the existing literature interested in this development describes the adoption of university rankings in China as a recent import of a global institution, and as being driven by a governmental agenda that seeks to bolster…

While English medium instruction (EMI) programs proliferate around the globe, research on students' motivation and engagement (ME) in EMI remains underrepresented. Informed by a multidimensional conceptualization of ME as interconnected, this study employed an adapted Motivation and Engagement Scale to examine university students' ME in EMI…

This study investigates how talent cultivation contributes to creating world-class universities in China from the perspectives of characteristics, problems, and choices. A policy discourse perspective is applied to examine the overall landscape of policy formulation and implementation, relatively. It explores the policy discourse analysis of…

Internationalization serves as a significant hallmark of world-class universities globally. Numerous studies have underscored the strong relationship between internationalization and university development, but few have succeeded in elucidating the mechanisms and modus operandi of internationalization for university excellence. Using a qualitative…

Accreditation can serve as an accountability mechanism for higher education, ensuring institutions meet specific standards, which can be impacted by various factors including the regulatory environment of each country or local jurisdiction as well as an institution's mission, enrollment, and student success trends. In addition, higher education…