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Direct linkCui, Ying; Liu, Xiao; Cheng, Yuqin – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2023
Chinese subtitling of English trailers is essential for marketing foreign films in China, and there is a need to focus on audience reception. Ideal subtitles are expected to provide a necessary aid to the audience but to attract as little attention as possible. Paralinguistic factors like punctuation can influence the audience's attention and…
Descriptors: Eye Movements, Punctuation, Films, Captions
