China has shown increased engagement in International Higher Education (IHE), an interest motivated by a tremendous demand among both Chinese and international students. Conducted at a full-scale Sino-foreign joint-venture university (JVU) in China, this study seeks to explore the motivation of first-year international students for applying to and…

Internationalization and the concomitant flow of cultural diversity often associated with it are highly prized by universities; many tertiary institutions claim internationalization of the campus, the curriculum, research, and the student body as a major goal, a key performance indicator. However, in the current climate of global international…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

International student enrollment continues to grow at a rapid pace in the United States. Given these increases, what can campuses do to engage international students and encourage them to enroll? What are the needs, concerns, and preferences of international students, and do they vary from undergraduate to graduate students? To answer those…

International student enrollment in the United States has increased dramatically in recent years. With domestic college enrollments expected to flatten for the remainder of the decade, many campuses may be interested in increasing their recruitment efforts into this growing pool of potential students. What draws international students to enroll at…