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Direct linkvon der Heidt, Tania – Assessment & Evaluation in Higher Education, 2015
This paper explains the application of concept mapping to help foster a learning-centred approach. It investigates how concept maps are used to measure the change in learning following a two-week intensive undergraduate Marketing Principles course delivered to 162 Chinese students undertaking a Bachelor of Business Administration programme in…
Descriptors: Foreign Countries, Concept Mapping, Student Centered Curriculum, Teaching Methods
