Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
Publication Type
| Journal Articles | 2 |
| Collected Works - Proceedings | 1 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| China | 3 |
| Canada | 1 |
| North Carolina | 1 |
| South Korea | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textHu, Chunyu; Luo, Mengxi – English Language Teaching, 2016
From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement…
Descriptors: Discourse Analysis, Advertising, Visual Aids, Merchandise Information
Peer reviewedStout, Daniel A.; And Others – New Jersey Journal of Communication, 1994
Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Content Analysis
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
