As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

In Chapter 1, I investigate the migration response of college students to tuition differences between states, using variation introduced by tuition regional reciprocity agreements. Out-of-state students generally pay higher tuition than in-state students, but reciprocity agreements reduce the premium paid by students from other states in the…

Since the late 1990s, China has dramatically increased its college enrollments, the number and diversity of its higher education institutions, university tuition fees, and financial aid. Now students from a wider range of backgrounds have significantly more opportunities to attend college and also compete for entry into more selective…