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Download full textZhang, Tongtong – Higher Education Studies, 2017
The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…
Descriptors: Foreign Countries, Commercialization, Higher Education, Discourse Analysis
Direct linkKamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
