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Direct linkRashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges
Moogan, Y. J. – Journal of Further and Higher Education, 2020
This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…
Descriptors: Foreign Students, Graduate Students, Decision Making, Foreign Countries
