Memory representations can be stored in a passive state in a visual working memory (VWM) task. However, it remains unclear whether the representations stored in the passive state are prone to interference and decay. To explore this issue, we asked participants to successively remember two sets of memory items (M1 and M2) in three test manners: a…

This study examined the impacts of adding emotional design features to a multimedia lesson (color alone, anthropomorphism alone, or color & anthropomorphism together) on college students' affective processes (measured by ratings of experienced emotion during learning), cognitive processes (measured by eye-tracking metrics), and learning…

It is generally assumed that the storage capacity of visual working memory (VWM) is limited, holding about 3-4 items. Recent work with real-world objects, however, has challenged this view by providing evidence that the VWM capacity for real-world objects is not fixed but instead increases with prolonged encoding time (Brady, Störmer, &…

Using Chinese characters, we investigated how stroke count and frequency of use influence attention and short-term memory (STM) encoding in Mainland Chinese speakers. To isolate specific components of attention we employed the Theory of Visual Attention (TVA), which allowed estimates of STM capacity, processing speed, and the threshold of visual…

Chinese subtitling of English trailers is essential for marketing foreign films in China, and there is a need to focus on audience reception. Ideal subtitles are expected to provide a necessary aid to the audience but to attract as little attention as possible. Paralinguistic factors like punctuation can influence the audience's attention and…

Providing single-modality cueing (either visual cueing or auditory cueing) in multimedia lessons does not consistently improve learning outcomes. In 3 eye-tracking experiments, some students learned an onscreen lesson with an oral explanation of graphics and then took a posttest on the material (no cues group). Across all 3 experiments, students…

The objectives of this study are to elicit perceptions that Chinese users of English have towards a selection of world English varieties; to determine the effects of speaker gender and visual primes (ethnic faces) on perceptions; and also to reveal how these two factors interact with each other. In the present experiment, 278 respondents were…

This paper aims to highlight the significance of color that captivates human attention in learning English collocations in an educational setting. In order to expedite the impact of color on memory, an empirical research was conducted, in which 30 South Asian ESL students of a local university in China were selected as participants, equally…

Does visuospatial orientation influence repetition and transposed character (TC) priming effects in logographic scripts? According to perceptual learning accounts, the nature of orthographic (form) priming effects should be influenced by text orientation (Dehaene, Cohen, Sigman, & Vinckier, 2005; Grainger & Holcomb, 2009). In contrast,…

The composite face paradigm (Young, Hellawell, & Hay, 1987) is widely used to demonstrate holistic perception of faces (Rossion, 2013). In the paradigm, parts from different faces (usually the top and bottom halves) are recombined. The principal criterion for holistic perception is that responses involving the component parts of composites in…

Recent studies on the learning of L2 prosody have suggested that pitch gestures can enhance the learning of the L2 lexical tones. Yet it remains unclear whether the use of these gestures can aid the learning of L2 intonation, especially by tonal-language speakers. Sixty-four Mandarin speakers with basic-level Spanish were asked to learn three…

This study examined how language proficiency and age of acquisition affect a bilingual language user's reliance on the dominant language during lexical access. Two bilingual groups performed a translation recognition task: Mandarin-English classroom bilinguals who acquired their dominant language (Mandarin) from birth and their non-dominant…

Video podcasts have become one of the fastest developing trends in learning and teaching. The study explored the effect of the presenting mode of educational video podcasts on the learning process and learning outcomes. Prior to viewing a video podcast, the 94 Chinese undergraduates participating in the study completed a demographic questionnaire…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…