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Value Co-Creation and Co-Destruction of the Student Experience on Online Education in E-Commerce Mode of Business to Business to Consumer
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Wenfeng Si; Guangwei Hu; Juan Long – Interactive Learning Environments, 2024
Due to the digital revolution, online education based on the B2B2C (Business to Business to Consumer) model is growing Understanding students' expectations, concerns, and experiences of these courses are crucial to the successful of education. Based on the research framework of value co-creation and value co-destruction and the theory of social…
Descriptors: Electronic Learning, Consumer Economics, Content Analysis, Student Attitudes
Understanding the Drivers of Sustainable Food Consumption of Chinese University Students: A Moderated Mediation Model
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Ali Nawaz Khan; Hammad S. Saleh Alotaibi; Zain Ali Raza – International Journal of Sustainability in Higher Education, 2025
Purpose: The purpose of this study is to assess how Sustainable food consumption (SFC) can improve the quality of life for consumers and encourage green food production. Sustainable consumption is an important factor in achieving the sustainable development goals (SDGs) proposed by the United Nations. However, achieving SFC requires government…
Descriptors: Foreign Countries, Universities, College Students, Sustainability