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Wu, Robert M. X., Ed. – IntechOpen, 2021
This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: "Higher Education and Digital Economy Development", "Artificial Intelligence in E-Business", and "Business Intelligence Applications". Chapters focus on China's higher education in…
Descriptors: Business, Information Technology, Higher Education, Economic Development
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Zhengguo, Zhu; Lili, Lin; Wenzhong, Zhu – Higher Education Studies, 2016
In order to develop a more scientific education system of Business English courses, this paper studies the case of Guangdong University of Foreign Studies (GDUFS, one of Chinese top-three foreign language universities) by questionnaires. The result shows that: 1) Most of the students hope that the school could add more business courses in the…
Descriptors: Foreign Countries, Educational Practices, Business English, English (Second Language)
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Guiyu, Dai; Yang, Liu – Higher Education Studies, 2016
This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English…
Descriptors: Foreign Countries, Business English, English (Second Language), Second Language Instruction