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Download full textYao, Yinyan; Zhuo, Yanfen – English Language Teaching, 2018
This paper analyzes a promotional video of the Chinese city of Hangzhou from the perspective of multimodal discourse analysis informed by Systemic Functional Linguistics. By drawing on Visual Grammar as well as frameworks of intersemiotic complementarity, the paper examines how various semiotic resources, namely, the visual, audio and verbal,…
Descriptors: Video Technology, Discourse Analysis, Grammar, Semiotics
