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Direct linkMengjiao Yin; Hengshan Cao; Zuhong Yu; Xianyu Pan – International Journal of Web-Based Learning and Teaching Technologies, 2024
This study presents the Academic Investment Model (AIM) as a novel approach to predicting student academic performance by incorporating learning styles as a predictive feature. Utilizing data from 138 Marketing students across China, the research employs a combination of machine learning clustering methods and manual feature engineering through a…
Descriptors: Predictor Variables, Artificial Intelligence, Performance, Cluster Grouping
