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Direct linkGai, Lili; Xu, Chunhao; Pelton, Lou E. – Journal of Marketing for Higher Education, 2016
The enrollment of international students (e.g. students admitted using a F-1 visa into the U.S.) has been increasing continually for the past six academic years in American higher educational institutions. This article explores how Chinese applicants make decisions during their application journey for Master's degree programs in business schools.…
Descriptors: Foreign Students, Marketing, Student Recruitment, Asians
