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Direct linkChen, Huan; Fan, Xiaqing – Journal of Ethnographic & Qualitative Research, 2016
This phenomenological study explored Chinese white-collar consumers' perceptions of microblogging and marketing information on microblogging sites. Thirty in-depth interviews were conducted to collect data. Findings revealed that Chinese white-collar consumers' interpretation of microblogging sites provided a unique context and formed a crucial…
Descriptors: Trust (Psychology), Social Media, Marketing, Electronic Publishing
