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Direct linkZhimin, Luo; Chunlian, Chen; Xian, Wang – Frontiers of Education in China, 2016
Good alumni relations are key to universities and colleges winning support from their graduates. With reference to social capital theory, an important problem in establishing strong alumni relations is how to turn alumni resources, an important university social network, into productive, public, and abundant capital. Based on the established…
Descriptors: Universities, Alumni, Case Studies, Social Capital
