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Beamer, Linda1
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Beamer, Linda – Business Communication Quarterly, 1998
Presents a case study for use in business communication classes to help students understand and learn both the context and the strategies for communication with business and management. Deals with a Los Angeles firm's attempt to expeditiously negotiate entrance of business into China, and discusses miscommunications on both sides. Includes five…
Descriptors: Business Communication, Case Method (Teaching Technique), Class Activities, Cultural Awareness