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Direct linkAi, Bin; Wang, Lifei; Zhang, Jie – Journal of Teaching in International Business, 2018
With China's economic growth over the past 30 years, a large number of Chinese enterprises are facing the challenge of developing their businesses internationally. Thus, it has become necessary to improve the effectiveness of transnational and intercultural business communication for these enterprises. In this article, through narrating the first…
Descriptors: Business English, English for Special Purposes, Foreign Countries, International Trade
