This study investigates the audiences that scholars imagine encountering online and the ways in which these audiences impact scholars' online participation and presentation of self. Prior research suggests that imagined audiences affect what users share and how they present themselves on social media, but little research has examined this topic in…

Research in general education suggests that relationship-building is at the core of quality learning experiences. Yet relationship-building has not received the attention, it deserves from researchers in the field of TESOL where teacher-student relationships of various types are a central component in successful teaching and learning. This article…

In "Cinema Paradiso" (Tomatore, 1988), Salvatore's love of movies came from spending his earlier, young life inside a cinema with the fatherly projectionist Alfredo, now blind and bitter. Alfredo is right. Life is much harder, yes, yet still very much "like in the movies" filled with frustrated actions, performed inside blind…

Part art and part science, a good video can be an incredibly powerful tool to connect with audiences. Video presents a tantalizing way for institutions to share compelling stories and connect with their constituents. Paired with the power of other tools, it can help reach new audiences and also more fully engage those people who already know an…

The predominant form of research dissemination resides in the scholar's domain, namely academic conferences and peer-reviewed journals. This paper describes how two colleagues and researchers integrated documentary filmmaking with research methods in their respective scholarly work, supporting the case for documentary film as an alternative form…

Over three days, 180 junior and senior high school English teachers, postsecondary (university and college) writing instructors, workplace (corporate and small business) writing instructors, and government officials who are responsible for portfolios related to workforce training and literacy met to understand from a broad systems-level…

This article considers how instructors with larger classes can utilize Web 2.0 tools to help students develop as writers. Meeting the needs of readers defines strong writing, yet students need to interact with authentic audiences to learn to do this well. A growing body of educators is exploring how blogging can be used to enhance student…

Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…

This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

This study aims to develop a systematic patent training program using patent analysis and citation analysis techniques applied to patents held by the University of Saskatchewan. The results indicate that the target audience will be researchers in life sciences, and aggregated patent database searching and advanced search techniques should be…

English 302: Writing about the Arts is a practicum course offered at the University of Windsor for upper-level English undergraduate students. The course asks students to write about a variety of art forms and requires engagement with multiple genres of writing as a way for students to effectively order their experiences, reconstruct meaning in…

Written for Canadian public servants and written with their help, this handbook presents principles and tips to make official writing clear, concise, and well organized. The handbook defines "plain language" writing as a technique of organizing information in ways that make sense to the reader--using familiar, straightforward words. The…