One of the problems security professionals see in security is that there are few benchmarks to quantify the effectiveness of proactive security initiatives. This hurts them with funding support and also with ensuring community buy-in outside of crisis situations. The reactive nature of many institutions makes it difficult to move forward with strategic initiatives. In many instances, they are seeing that development of the security portfolio is not keeping pace with the growth of the university as a whole--both in physical size as well as population. They are continually challenged to do more with less. With this in mind, they still recognize that their obligation to the safety of their community remains unchanged. The need for vigilance in identifying and mitigating risk does not decrease because funding is not available. It becomes increasingly important to promote security as a resource rather than a function--as an avenue, not a destination. This article discusses how Simon Fraser University meets the needs of its campus community by adopting a tiered approach for education about security issues both on and off campus.