There's no question that in airports, train stations, and student unions alike, digital signage solutions have become efficient and effective ways of communicating important information directly to broad bases of users. The solutions are affordable; they're eco-friendly; and they're growing in popularity every year. Still, particularly in the world of higher education, the question remains: How can colleges and universities get the most out of the money they spend on this technology? In this article, the author provides five smart tips to maximize that outlay--all best practices from digital signage pros and academic technologist peers at Purdue University-Calumet (Indiana), Northwestern University (Illinois), Southern Alberta Institute of Technology, and The Ohio State University. (Contains 6 online resources.)