The Use of Displays in Soliciting Charitable Donations.

Pancer, S. Mark; And Others

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ227279

Record Type: Journal

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Use of Displays in Soliciting Charitable Donations.

Pancer, S. Mark; And Others

Social Behavior and Personality, v7 n1 p33-37 1979

Results indicated that the "helped child" appeal was most effective in eliciting interest from potential donors; the "needy chld" appeal proved least effective. (Author)

Descriptors: Behavioral Science Research, Display Aids, Emotional Response, Empathy, Foreign Countries, Helping Relationship, Interpersonal Attraction, Responses

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Canada

Grant or Contract Numbers: N/A