ERIC Number: ED627008
Record Type: Non-Journal
Publication Date: 2021-May
Pages: 35
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Summary Report. mba.com Prospective Students Survey 2021. Market Intelligence
Graduate Management Admission Council
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this report are based on responses from a total of 8,430 individuals surveyed between January and December 2020. Survey respondents represent demand for various MBA and business master's "program categories," including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types." For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. [The following individuals made significant contributions to the publication of this report: Alexandria Williams, Devina Caruthers, and Tacoma Williams. For the 2020 Summary Report, see ED626970.]
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education, Educational Demand, College Students, Student Recruitment, College Choice, College Applicants, Decision Making, Foreign Countries
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)
Identifiers - Location: Australia; Brazil; Canada; China; France; Germany; India; Italy; Netherlands; Nigeria; Singapore; South Africa; Spain; Switzerland; United Kingdom; United States
Grant or Contract Numbers: N/A