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ERIC Number: ED627008
Record Type: Non-Journal
Publication Date: 2021-May
Pages: 35
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Summary Report. mba.com Prospective Students Survey 2021. Market Intelligence
Graduate Management Admission Council
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this report are based on responses from a total of 8,430 individuals surveyed between January and December 2020. Survey respondents represent demand for various MBA and business master's "program categories," including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types." For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. [The following individuals made significant contributions to the publication of this report: Alexandria Williams, Devina Caruthers, and Tacoma Williams. For the 2020 Summary Report, see ED626970.]
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)
Identifiers - Location: Australia; Brazil; Canada; China; France; Germany; India; Italy; Netherlands; Nigeria; Singapore; South Africa; Spain; Switzerland; United Kingdom; United States
Grant or Contract Numbers: N/A