Society needs citizens who best utilize their talents, who make informed career choices, and who contribute to the social and economic development of their country. The Canadian organization, Creation and Mobilization of Counselling Resources for Youth (Camcry) partnership, helps young Canadians achieve meaningful careers and helps practicing counselors gain additional skills in career guidance and counseling. The Camcry initiatives demonstrate that career counseling is effective in the individual's personal, educational, social, and career development. This booklet details the status and needs of career counseling in Canada's rapidly changing labor market, and outlines four strategies proposed to address career needs: (1) existing career guidance and counseling services must become more available and more adequate; (2) continuing education and additional training must be made available to counselors; (3) a career development culture must be fostered so as to promote self-sufficiency and to help people cultivate their talents and opportunities; and (4) career counseling must have ongoing research and development of methods to promote the attainment of human potential. These initiatives should foster increased productivity and less reliance on income support and other forms of assistance. Included is a descriptive list of Camcry career development interventions. (RJM)