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Peterson, Erin – CURRENTS, 2012
Part art and part science, a good video can be an incredibly powerful tool to connect with audiences. Video presents a tantalizing way for institutions to share compelling stories and connect with their constituents. Paired with the power of other tools, it can help reach new audiences and also more fully engage those people who already know an…
Descriptors: Video Technology, Marketing, Institutional Advancement, Production Techniques
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Petrarca, Diana M.; Hughes, Janette M. – McGill Journal of Education, 2014
The predominant form of research dissemination resides in the scholar's domain, namely academic conferences and peer-reviewed journals. This paper describes how two colleagues and researchers integrated documentary filmmaking with research methods in their respective scholarly work, supporting the case for documentary film as an alternative form…
Descriptors: Scholarship, Faculty Publishing, Film Production, Research Reports