This study investigated the moderating effects of perceived outcome on the relationship between activism (social action) in the form of anti-pollution behavior and locus of control (I-E). Among subjects optimistic about future levels of pollution, internally-oriented individuals engaged in more anti-pollution activities and had more accurate…

Discusses a survey of Canadians and Americans who regularly view television from both countries concerning media habits, attitudes toward the United States and Canada, and perceptions of current issues. Results indicate that there is very little if any attitudinal difference or effect associated with watching the foreign television signals. (JMF)

Describes a study of the impact of the first year of television on an Eskimo community by comparing the residents' responses with those of inhabitants of a community without television. Responses indicate a social impact on specific attitudes, but an overall retention of basic Eskimo values. (JMF)

The major objectives of a project initiated by the Canada Council in 1976 were to develop measures of subjective social indicators and to examine factors responsible for variation in those indicators across Canada and over time. Subjective social indicators are interpreted as measures of personal perceptions, preferences, attitudes, and values.…