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Picard, Daniel – Visible Language, 1993
Discusses commercial bilingualism in Quebec. Deals with Canada's two official languages and classifies their contact with each other in the world of corporate or brand identity. Discusses what these languages must accomplish in the business world and the new perceptions resulting from their contact. Submits a theory of contact between three…
Descriptors: Advertising, Biculturalism, Bilingualism, Commercial Art
Peer reviewed Peer reviewed
Bernicot, Josie; And Others – Discourse Processes, 1994
Finds important differences between Quebecois and French mothers: the Quebecois mothers spoke more than French mothers and produced a greater number of assertive and expressive speech acts than the French mothers. Shows that speech used in both of these cultural groups varies according to the mother's child-rearing style, with coercive mothers…
Descriptors: Caregiver Speech, Communication Research, Cultural Influences, Foreign Countries
Ting-Toomey, Stella, Ed.; Korzenny, Felipe, Ed. – International and Intercultural Communication Annual, 1989
Dealing with the relationships among language, communication, and culture, the 12 papers in this collection are divided into three parts. The first part deals with the critical issues related to language acquisition, context, and cognition. The second part presents an array of perspectives in analyzing the role of language in comparative…
Descriptors: Bilingualism, Communication Research, Communication Skills, Cross Cultural Studies