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Linguistic Globalization and the Call Center Industry: Imperialism, Hegemony or Cosmopolitanism?
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Sonntag, Selma K. – Language Policy, 2009
Linguistic imperialism, linguistic hegemony and linguistic cosmopolitanism are broad and contrasting conceptualizations of linguistic globalization that are frequently, if implicitly, invoked in the literature, both academic and non-academic, on language practices and perceptions in the call center industry. I begin with outlining each of these…
Descriptors: Social Science Research, Industry, Global Approach, Foreign Countries